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Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing Cover

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Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing

Journal of Intercultural Management

Volume 7 (2015): Issue 2 (June 2015)

By: Barbara Marciszewska and Aleksandra Grobelna

Open Access

|Jan 2016

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DOI: https://doi.org/10.1515/joim-2015-0014 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150

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Language: English

Page range: 125 - 134

Published on: Jan 29, 2016

Published by: SAN University

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

cross-cultural interactions,

cultural experience,

new marketing philosophy

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other

© 2016 Barbara Marciszewska, Aleksandra Grobelna, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 7 (2015): Issue 2 (June 2015)

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