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Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers? Cover

Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

Physical Culture and Sport. Studies and Research
Volume 72 (2016): Issue 1 (December 2016)
By: Monika Piątkowska and  Sylwia Gocłowska  
Open Access
|Dec 2016

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DOI: https://doi.org/10.1515/pcssr-2016-0026 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 33 - 40
Submitted on: Sep 6, 2016
|
Accepted on: Nov 14, 2016
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Published on: Dec 1, 2016
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
sponsorship,
ambush marketing,
brand recognition,
event involvement,
EURO 2012
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2016 Monika Piątkowska, Sylwia Gocłowska, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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