Authors
Luminita Pistol
Spiru Haret University, Bucharest, Romania
Rocsana Ţoniş Bucea-Manea
Spiru Haret University, Politehnica University, Bucharest, Romania
The „7Ps”&”1G” that rule in the digital world the marketing mix
DOI: https://doi.org/10.1515/picbe-2017-0080 | Journal eISSN: 2558-9652
Language: English
Page range: 759 - 769
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2017 Luminita Pistol, Rocsana Ţoniş Bucea-Manea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.