Abstract
After the First World War and the Danube Monarchy, Transylvania became a part of the Kingdom of Romania on December 1, 1918. The desired minority rights played an important role for the Transylvanian Saxons. The relationships with Hungary and Romania were reflected in the media coverage by the Transylvanian newspaper Siebenbürgisch-Deutsches Tageblatt. The authors created awareness on their concerns by using ideological vocabulary. Such political lexis acts as an appeal to the recipients. There is a clearly identifiable dichotomy: On the one side, negatively connoted lexis arises for the former political conditions in the Dual Monarchy. On the other side, positively connoted lexis appears for the needs and for the behavior of the Transylvanian Saxons and for the concepts of new political conditions that were published in the newspaper. This dichotomy consists of ideological vocabulary and lexis in common language.