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Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry Cover

Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry

Economics and Culture
Volume 15 (2018): Issue 1 (June 2018)
By: Eva Kicova,  Pavol Kral and  Katarína Janoskova  
Open Access
|Jul 2018
DOI: https://doi.org/10.2478/jec-2018-0001 | Journal eISSN: 2256-0173
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Language: English
Page range: 5 - 14
Published on: Jul 20, 2018
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
brands,
customer,
strategy,
factors,
planning
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2018 Eva Kicova, Pavol Kral, Katarína Janoskova, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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