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Linear Model for Brand Portfolio Optimization Cover

Linear Model for Brand Portfolio Optimization

Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
By: Pavol Kral,  Katarina Janoskova and  Pavol Durana  
Open Access
|Jul 2019
DOI: https://doi.org/10.2478/jec-2019-0004 | Journal eISSN: 2256-0173
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Language: English
Page range: 32 - 39
Published on: Jul 20, 2019
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand strategy,
Brand portfolio,
Optimisation,
Resources
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2019 Pavol Kral, Katarina Janoskova, Pavol Durana, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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