Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
DOI: https://doi.org/10.2478/jec-2024-0025 | Journal eISSN: 2256-0173
Language: English
Page range: 150 - 161
Submitted on: Mar 29, 2024
|Accepted on: Oct 31, 2024
|Published on: Dec 22, 2024
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2024 Agne Leonaviciute, Beata Seinauskiene, Jurate Mascinskiene, Laima Jeseviciute-Ufartiene, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.