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Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix Cover

Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix

Journal of Intercultural Management
Volume 6 (2014): Issue 4-2 (December 2014)
By: Tomasz Trojanowski  
Open Access
|Aug 2015
Authors

Authors

Tomasz Trojanowski

tomektrojanowski@poczta.fm

DOI: https://doi.org/10.2478/joim-2014-0057 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 67 - 74
Published on: Aug 25, 2015
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
sustainable marketing mix,
marketing mix,
sustainable development,
enterprise
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2015 Tomasz Trojanowski, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 6 (2014): Issue 4-2 (December 2014)
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