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Familiness in Building the Brand Image of Family Businesses through Social Media Cover

Familiness in Building the Brand Image of Family Businesses through Social Media

Journal of Intercultural Management
Volume 15 (2023): Issue 4 (December 2023)
By: Grzegorz Ignatowski,  Bartłomiej Stopczyński and  Łukasz Sułkowski  
Open Access
|Mar 2024

Authors

Grzegorz Ignatowski

gignatowski@san.edu.pl

University of Social Sciences, Lodz, Poland

Bartłomiej Stopczyński

bstopczynski@san.edu.pl

University of Social Sciences, Lodz, Poland

Łukasz Sułkowski

lukasz.sulkowski@uj.edu.pl

Department of Management and Social Communication, Institute of Public Affairs Jagiellonian University, Poland
DOI: https://doi.org/10.2478/joim-2023-0020 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 105 - 146
Published on: Mar 29, 2024
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
family business,
social media,
familiness,
brand image
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2024 Grzegorz Ignatowski, Bartłomiej Stopczyński, Łukasz Sułkowski, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

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