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What is the Impact of Internal Marketing Strategies on Organizational Talent Retention? A Case Study at Jupiter Marina Hotel Cover

What is the Impact of Internal Marketing Strategies on Organizational Talent Retention? A Case Study at Jupiter Marina Hotel

Journal of Intercultural Management
Volume 17 (2025): Issue 1 (March 2025)
By: Fernando Acabado Romana,  Carlos Guillen Gestoso and  Albino Anjos Lopes  
Open Access
|Jul 2025
Authors

Authors

Fernando Acabado Romana

fromana@uatlantica.pt

Management, Atlântica – Instituto Universitário, Portugal

Carlos Guillen Gestoso

carlos.guillen@uca.es

Management, Atlântica – Instituto Universitário, Portugal

Albino Anjos Lopes

alopes@iscsp.ulisboa.pt

HR Management, Ismat, Portugal
DOI: https://doi.org/10.2478/joim-2025-0003 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 71 - 108
Published on: Jul 6, 2025
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
talent retention,
internal marketing,
internal marketing practices,
engagement,
fringe benefits
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2025 Fernando Acabado Romana, Carlos Guillen Gestoso, Albino Anjos Lopes, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 17 (2025): Issue 1 (March 2025)
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