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Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments Cover

Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

Physical Culture and Sport. Studies and Research
Volume 79 (2018): Issue 1 (September 2018)
By: Demirhan Oğuzhan,  Eskiler Ersin and  Altunışık Remzi  
Open Access
|Oct 2018

Authors

Demirhan Oğuzhan

Sakarya University,, Sakarya, Turkey

Eskiler Ersin

eeskiler@sakarya.edu.tr

Sakarya University, Faculty of Sports Science, Esentepe Campus,, Sakarya, Turkey

Altunışık Remzi

Sakarya University,, Sakarya, Turkey
DOI: https://doi.org/10.2478/pcssr-2018-0017 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 24 - 33
Submitted on: Jan 26, 2018
|
Accepted on: Mar 16, 2018
|
Published on: Oct 17, 2018
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
market segmentation,
fantasy football,
motivation,sports consumptio
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2018 Demirhan Oğuzhan, Eskiler Ersin, Altunışık Remzi, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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