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Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review Cover

Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review

Physical Culture and Sport. Studies and Research
Volume 86 (2020): Issue 1 (June 2020)
By: Joey Gawrysiak,  Rick Burton,  Seth Jenny and  Dylan Williams  
Open Access
|May 2020

Authors

Joey Gawrysiak

jgawrysi@su.edu

Shenandoah University, Winchester

Rick Burton

Syracuse University, Syracuse

Seth Jenny

Slippery Rock University of Pennsylvania, Slippery Rock

Dylan Williams

University of Alabama, Tuscaloosa
DOI: https://doi.org/10.2478/pcssr-2020-0008 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 1 - 14
Submitted on: Jun 7, 2019
|
Accepted on: Nov 22, 2019
|
Published on: May 8, 2020
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
esports,
branding,
marketing,
sponsorship,
video gaming
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2020 Joey Gawrysiak, Rick Burton, Seth Jenny, Dylan Williams, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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