Have a personal or library account? Click to login
Sociological Analysis of Branding of Professional Football League Players Cover

Sociological Analysis of Branding of Professional Football League Players

Open Access
|Oct 2022

References

  1. Aaker, D. (2013). Competitor Analysis. Strategic Market Management (10th ed., pp. 40–58). New York: John Wiley & Sons.
  2. Amestica, M. C. (2016). Sociology of Sport: Chile. In Sociology of Sport: A Global Subdiscipline in Review. Emerald Group Publishing Limited.
  3. Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106. Doi: 10.1016/j.smr.2013.04.003
  4. Asmoningsih, R. (2016). Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty. Jurnal Manajemen dan Pemasaran Jasa, 8(2), 87-100.10.25105/jmpj.v8i2.1593
  5. Azizi, M., Asnaashari, Shahriar.. (2011).). internal branding and brand performance in the bank: the role of moderating the competitive climate and job satisfaction. Management research in Iran, 17(3), 1-10.
  6. Baek, T. H., Kim, J., & Yu, J. H. (2010). The differential roles of brand credibility and brand prestige in consumer brand choice. Psychology & Marketing, 27(7), 662-678. https://doi.org/10.1002/mar.2035010.1002/mar.20350
  7. Bairner, A. (2009). Sport, intellectuals and public sociology: Obstacles and opportunities. International Review for the Sociology of Sport, 44(2-3), 115-130. https://doi.org/10.1177/101269020933843910.1177/1012690209338439
  8. Berens, G., van Riel, C. B. M., & van Bruggen, G. H. (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance. Journal of Marketing, 69(3), 35-48. https://doi.org/10.1509/jmkg.69.3.35.6635710.1509/jmkg.69.3.35.66357
  9. Chachakami, M. D., Taleban, Z., & Tajnesaei, H. (2016). Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand). New Marketing Research Journal, 6(0), 127-144. Doi: 10.22108/nmrj.2016.17840
  10. Collis, J., & Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Macmillan International Higher Education.
  11. De Chernatony, L., & Segal-Horn, S. (2001). Building on services’ characteristics to develop successful services brands. Journal of marketing management, 17(7-8), 645-669. https://doi.org/10.1362/02672570132336677310.1362/026725701323366773
  12. Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4. https://doi.org/10.11648/j.ajtas.20160501.1110.11648/j.ajtas.20160501.11
  13. Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/315131210.2307/3151312
  14. Gladden, J. M., & Funk, D. C. (2002). Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport. Journal of Sport Management, 16(1), 54-81. https://doi.org/10.1123/jsm.16.1.5410.1123/jsm.16.1.54
  15. Hair, J. F., Black, W. C. Babin, B., J. & Anderson, R. E. (2010). Multivariate Data Analysis. Global Edition, 7th Edition. Pearson Education.
  16. Hair, J. F., Gabriel, M. L., & Patel, V. K. (2014). AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool. ERN: Model Construction & Estimation (Topic).
  17. Harris, F., & De Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of marketing. 35(3/4), 441-456. https://doi.org/10.1108/0309056011038210110.1108/03090560110382101
  18. Hosseini, S. E. K., Hashem; Ehsani, Mohammad and Khodadad Hosseini, Seyed Hamid (2019). Designing a Sports Marketing Model for the Football League of the Islamic Republic of Iran Tarbiat Modares University]. Iran, Tehran.
  19. Javani, V. (2018). Paradigm model of branding in the sports industry. Sports Management, 9(1), 175-189. doi: 10.22059/jsm.2017.62138
  20. James, J. D., Kolbe, R. H., & Trail, G. T. (2002). Psychological connection to a new sport team: Building or maintaining the consumer base? Sport Marketing Quarterly, 11(4), 215-225.
  21. Keller, K. L., Parameswaran, M., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
  22. Keshtidar, M., Sahebkaran, M., Talebpour, M., & Kalashi, M. (2018). Investigating the effect of brand identity and character on brand loyalty of football team fans. International Journal of Sport Management and Marketing, 18(1-2), 105-115.10.1504/IJSMM.2018.091344
  23. Kunkel, T., Doyle, J. P., & Funk, D. C. (2014). Exploring sport brand development strategies to strengthen consumer involvement with the product–The case of the Australian A-League. Sport Management Review, 17(4), 470-483.10.1016/j.smr.2014.01.004
  24. Kunkel, T., Funk, D., & King, C. (2009). Consumer based brand associations for professional football leagues. Proceedings of the ANZMAC Conference. Retrieved 30.05.2022 from http://hdl.handle.net/10072/31870
  25. Kunkel, T., Funk, D., & King, C. (2014). Developing a conceptual understanding of consumer-based league brand associations. Journal of Sport Management, 28(1), 49-67. https://doi.org/10.1123/jsm.2011-015310.1123/jsm.2011-0153
  26. Macri, K. J. (2012). “Not Just a Game: Sport and Society in the United States.” Inquiries Journal/Student Pulse, 4(08). Retrieved from http://www.inquiriesjournal.com/a?id=1664
  27. Mahmoudian, A., Boroujerdi, S. S., Mohammadi, S., & Delshab, V. (2020). Testing the impact of athlete brand image attributes on fan loyalty. Journal of Business & Industrial Marketing, 36(2), 244-255. https://doi.org/10.1108/JBIM-10-2019-046410.1108/JBIM-10-2019-0464
  28. Mason, D. S. (1999). What is the sports product and who buys it? The marketing of professional sports leagues. European Journal of marketing, 33(3/4), 402-419. https://doi.org/10.1108/0309056991025325110.1108/03090569910253251
  29. Moharramzadeh, M., & Akbari, R. (2013). The Relationship between Customer Loyalty and Strengthening the National Brand in Professional Football and Volleyball Leagues. Applied Research in Sport Management, 1(4), 71-78. NASSS. (2021). Sociology of Sport. Retrieved 30.05.2022 from https://nasss.org/about/about-nasss/
  30. Neergaard, H., & Ulhøi, J. P. (2007). Handbook of qualitative research methods in entrepreneurship. Edward Elgar Publishing.10.4337/9781847204387
  31. Nixon, H. L. (2010). Sport sociology, NASSS, and undergraduate education in the United States: A social network perspective for developing the field. Sociology of Sport Journal, 27(1), 76-88.10.1123/ssj.27.1.76
  32. Papasolomou, I., & Vrontis, D. (2006). Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry. Journal of Brand Management, 14(1), 177-195.10.1057/palgrave.bm.2550059
  33. Pashaie, S., Abdavi, F., Badriazarin, Y., Cincimino, S., & Fişne, M. (2020). The Model of Creation of Customer Relationship Management (CRM) Technology in Sports Services Section. Journal of Advanced Sport Technology, 4(2), 38-48.
  34. Pashaie, S., Abdavi, F., BadriAzrine, Y., Cincimino, S., & Fişne, M. (2021). Designing and providing the appropriate structural model for success of customer relationship management in the sports service sector places in Iran: Multi-Method Analysis. Applied Research in Sport Management, 9(3), 41-56.
  35. Pifer, N. D. (2012). An Examination of Star Players’ Effects on the Branding Process of Professional Sports Teams. Theses, Dissertations and Capstones. 414. https://mds.marshall.edu/etd/414
  36. Pourhoseyn, Z., Abdavi, F., Javani, V., & Pashaie, S. (2020). The Effect of Social Network on Word of Mouth Advertising Due to Loyalty and Attachment to the Brand in Iran Football Premier League. Communication Management in Sport Media, 7(3), 81-90. https://doi.org/10.30473/jsm.2019.44362.1307
  37. Power, D., & Hauge, A. (2008). No man’s brand–brands, institutions, and fashion. Growth and Change, 39(1), 123-143. https://doi.org/10.1111/j.1468-2257.2007.00408.x10.1111/j.1468-2257.2007.00408.x
  38. Punjaisri, K., Evanschitzky, H., & Wilson, A. (2009), Internal branding: an enabler of employees’ brand-supporting behaviours, Journal of Service Management, 20(2), 209-226. https://doi.org/10.1108/0956423091095278010.1108/09564230910952780
  39. Punjaisri, K., Wilson, A., & Evanschitzky, H. (2008). Exploring the influences of internal branding on employees’ brand promise delivery: implications for strengthening customer–brand relationships. Journal of Relationship Marketing, 7(4), 407-424. https://doi.org/10.1080/1533266080250843010.1080/15332660802508430
  40. Rahi, S. (2017). Research design and methods: A systematic review of research paradigms, sampling issues and instruments development. International Journal of Economics & Management Sciences, 6(2), 1-5. https://doi.org/10.4172/2162-6359.100040310.4172/2162-6359.1000403
  41. Rein, I., Kotler, P., & Shields, B. (2006). The elusive fan: Reinventing sports in a crowded marketplace. McGraw-Hill.
  42. Sajadi, S. N., Khabiri, M. & Alizadeh, A. (2013). Factors Affecting Fans’ Loyalty to the Brand of Popular Teams of the Iranian Professional Football League. Journal of Sports Management Studies, 18(1), 1-10.
  43. Salehi, A., & Arbatani, T. R. (2013). Is branding always beneficial? A meta-analysis of the relationship between branding and performance in SMEs. Advances in Environmental Biology, 4682-4689.
  44. Schinke, R. J., Stambulova, N. B., Si, G., & Moore, Z. (2018). International society of sport psychology position stand: Athletes’ mental health, performance, and development. International Journal of Sport and Exercise Psychology, 16(6), 622-639. Doi: 10.1080/1612197X.2017.1295557
  45. Serrano, J., Shahidian, S., Sampaio, J., & Leite, N. (2013). The importance of sports performance factors and training contents from the perspective of futsal coaches. Journal of Human Kinetics, 38, 151-160. Doi: 10.2478/hukin-2013-0055
  46. Soltani, M. D., & Shiri, A. (2018). The effect of brand management system on employees’ brand performance in travel and tourism services companies. Bi-Quarterly Journal of Social Tourism Studies, 6(12), 25-46.
  47. Stewart, B., Nicholson, M., & Dickson, G. (2005). The Australian Football League’s recent progress: A study in cartel conduct and monopoly power. Sport Management Review, 8(2), 95-117. https://doi.org/10.1016/S1441-3523(05)70035-810.1016/S1441-3523(05)70035-8
  48. Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2010). An assessment of customers’e-service quality perception, satisfaction and intention. International Journal of Information Management, 30(6), 481-492. https://doi.org/10.1016/j.ijinfomgt.2010.03.00510.1016/j.ijinfomgt.2010.03.005
  49. Veblen, T. (1934). The Theory of the Leisure Class (New York: Modern Library). The Unequal Effects of Liberalization: Evidence from Dismantling the License Raj in India.
  50. Zhao, W., Sun, R., & Kakuda, N. (2017). Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China. Journal of Business Research, 78, 261-267. https://doi.org/10.1016/j.jbusres.2016.12.02110.1016/j.jbusres.2016.12.021
DOI: https://doi.org/10.2478/pcssr-2022-0014 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
Language: English
Page range: 1 - 11
Submitted on: Apr 1, 2022
|
Accepted on: Jun 1, 2022
|
Published on: Oct 15, 2022
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open

© 2022 Sajjad Pashaie, Monika Piątkowska, Mir Davood Hoseini, Ali Dostimehr, Iraj Jahanbakhsh, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.