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Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans Cover

Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

By: Dong-Kyu Kim and  Chulhwan Choi  
Open Access
|Oct 2022

References

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DOI: https://doi.org/10.2478/pcssr-2022-0015 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
Language: English
Page range: 12 - 20
Submitted on: Jan 24, 2022
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Accepted on: Jul 18, 2022
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Published on: Oct 15, 2022
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open

© 2022 Dong-Kyu Kim, Chulhwan Choi, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.