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Ways to create an effective positioning of Romanian universities through identity, image and promotion elements Cover

Ways to create an effective positioning of Romanian universities through identity, image and promotion elements

Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
By: Marius Bălăşescu and  Simona Bălăşescu  
Open Access
|Nov 2019

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DOI: https://doi.org/10.2478/picbe-2019-0006 | Journal eISSN: 2558-9652
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Language: English
Page range: 47 - 55
Published on: Nov 29, 2019
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
educational marketing,
university marketing,
brand of the university,
institutional identity,
institutional image,
higher education
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2019 Marius Bălăşescu, Simona Bălăşescu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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