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The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends Cover

The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends

Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
By: Giulia Kondort,  Corina Pelau,  Mirko Gati and  Ioana Ciofu  
Open Access
|Jul 2023
DOI: https://doi.org/10.2478/picbe-2023-0092 | Journal eISSN: 2558-9652
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Language: English
Page range: 1009 - 1018
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
influencer,
social media,
fashion,
fashion trends,
consumer,
marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2023 Giulia Kondort, Corina Pelau, Mirko Gati, Ioana Ciofu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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