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Leveraging Social Media to Foster Brand Engagement with Sports Female Consumers Cover

Leveraging Social Media to Foster Brand Engagement with Sports Female Consumers

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Teodora Dominteanu,  Liviu Marian Matac and  Adrian Iacobini  
Open Access
|Jul 2025

Authors

Teodora Dominteanu

teodora.dominteanu@defs.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Liviu Marian Matac

liviu.matac@cig.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Adrian Iacobini

adrian.iacobini@defs.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0066 | Journal eISSN: 2558-9652
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Language: English
Page range: 839 - 855
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Female Sports Consumers,
Social Media Strategies,
Brand Engagement,
Sports Marketing,
Digital Marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Teodora Dominteanu, Liviu Marian Matac, Adrian Iacobini, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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