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An Empirical Analysis about Romanian Soccer Consumers and Their Perception on Superliga Branding and Engagement Impact Cover

An Empirical Analysis about Romanian Soccer Consumers and Their Perception on Superliga Branding and Engagement Impact

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Cristian Dragoș Gheorghe,  Paul-Tiberius Coman and  Alexandru Mihai Matac  
Open Access
|Jul 2025

Authors

Cristian Dragoș Gheorghe

gheorghecristian20@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Paul-Tiberius Coman

comanpaul13@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Alexandru Mihai Matac

matacalexandru24@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0067 | Journal eISSN: 2558-9652
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Language: English
Page range: 856 - 864
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
brand relationship,
football league,
fans engagement,
social media engagement
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Cristian Dragoș Gheorghe, Paul-Tiberius Coman, Alexandru Mihai Matac, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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