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Reading advertising images - a complex semiotic process1 Cover

Reading advertising images - a complex semiotic process1

SAECULUM
Volume 56 (2023): Issue 2 (December 2023)
By: Anda Ionaş  
Open Access
|Dec 2023
Authors

Authors

Anda Ionaş

andaionas@yahoo.com

Universitatea „Lucian Blaga”, Sibiu, Sibiu, Romania
DOI: https://doi.org/10.2478/saec-2023-0020 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 73 - 84
Published on: Dec 15, 2023
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
advertising,
semiotic process,
referential advertising,
allegorical advertising,
symbol,
index,
icon
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2023 Anda Ionaş, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 56 (2023): Issue 2 (December 2023)
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