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The Rationality of advertising an Analysis of rational, emotional, integrative and mechanistic advertising Cover

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The Rationality of advertising an Analysis of rational, emotional, integrative and mechanistic advertising

Volume 58 (2024): Issue 2 (December 2024)

By: Dan-Laurențiu Cardaş-Răduța

Open Access

|Dec 2024

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DOI: https://doi.org/10.2478/saec-2024-0013 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245

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Language: English, Romanian, German, French

Page range: 5 - 16

Published on: Dec 20, 2024

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

rational advertising,

instrumental rationality,

value rationality,

emotional advertising,

Related subjects:

Social sciences,

Communication science,

Health communication,

Cultural studies,

Cultural theory,

Literary studies,

Literary studies, general,

Philosophy, other

© 2024 Dan-Laurențiu Cardaş-Răduța, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 58 (2024): Issue 2 (December 2024)