Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions
Authors
Jeffrey Yi-Lin Forrest
Department of Accounting Economics Finance, Slippery Rock University
Dmitry A. Novikov
Trapeznikov Institute of Control Sciences, Russian Academy of Sciences, Moscow
Stephen Larson
Department of Healthcare Administration and Information Systems, Slippery Rock University
Fen Wang
Department of Information Technology & Administrative Management, Central Washington University
Jing Yang
School of Economics and Business, State University of New York at Oneonta
Language: English
Page range: 53 - 73
Published on: Sep 27, 2021
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2021 Jeffrey Yi-Lin Forrest, Dmitry A. Novikov, Stephen Larson, Fen Wang, Jing Yang, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.