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Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions Cover

Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions

Open Access
|Sep 2021

Authors

Jeffrey Yi-Lin Forrest

Department of Accounting Economics Finance, Slippery Rock University

Dmitry A. Novikov

Trapeznikov Institute of Control Sciences, Russian Academy of Sciences, Moscow

Stephen Larson

Department of Healthcare Administration and Information Systems, Slippery Rock University

Fen Wang

Department of Information Technology & Administrative Management, Central Washington University

Jing Yang

School of Economics and Business, State University of New York at Oneonta
DOI: https://doi.org/10.2478/sbe-2021-0024 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 53 - 73
Published on: Sep 27, 2021
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2021 Jeffrey Yi-Lin Forrest, Dmitry A. Novikov, Stephen Larson, Fen Wang, Jing Yang, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.