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Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending Cover

Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending

Studies in Business and Economics
Volume 16 (2021): Issue 2 (August 2021)
By: Stacey Sharpe  
Open Access
|Sep 2021
DOI: https://doi.org/10.2478/sbe-2021-0036 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 230 - 239
Published on: Sep 27, 2021
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Advertising spending,
accounting-based brand scandal,
brand crisis management
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Stacey Sharpe, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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