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Consumer Behavior and Competition-Factors of a Successful Marketing Strategy Cover

Consumer Behavior and Competition-Factors of a Successful Marketing Strategy

Studies in Business and Economics
Volume 17 (2022): Issue 3 (December 2022)
By: Oana Duralia  
Open Access
|Jan 2023
Authors

Authors

Oana Duralia

Lucian Blaga University of Sibiu, Romania
DOI: https://doi.org/10.2478/sbe-2022-0046 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 70 - 79
Published on: Jan 27, 2023
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
competition,
competitive advantage,
strategic marketing,
consumer behavior,
positioning
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 17 (2022): Issue 3 (December 2022)
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