Relationship Marketing and Customer Retention - A Systematic Literature Review

Universidade Europeia, IADE, Faculdade de Design, Tecnologia e Comunicação, UNIDCOM/IADE, Unidade de Investigação em Design e Comunicação, Lisboa, Portugal

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DOI: https://doi.org/10.2478/sbe-2023-0044 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

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Language: English

Page range: 44 - 66

Published on: Jan 11, 2024

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

trust,

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2024 Albérico Rosário, Joaquim A. Casaca, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 18 (2023): Issue 3 (December 2023)