References
- Andrejevic, M. (2004). The work of watching one another: Lateral Surveillance, Risk, and Governance. Surveillance & Society, 2(4), 479-497. https://doi.org/10.24908/ss.v2i4.3359
- Carpentier, N. (2011). Media and participation: A site of ideological-democratic struggle. Intellect, https://library.oapen.org/handle/20.500.12657/32743.
- Cho, C. H., Martens, M. L., Kim, H. & Rodrigue, M. (2011). Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence. Journal of Business Ethics, 104(4), 571-587. https://link.springer.com/article/10.1007/s10551-011-0950-6
- Creswell, J. (1994). Research design: Qualitative and quantitative approaches. Thousand Oaks: CA: Sage.
- Crowe, S., Cresswell, K., Robertson, A., Huby, G., Avery, A. & Sheikh, A. (2011). The case study approach. BMC Medical Research Methodology, 11(100). https://doi.org/10.1186/1471-2288-11-100.
- Cumming, G. & Norwood, C. (2012). The Community Voice Method: Using participatory research and filmmaking to foster dialog about changing landscapes. Landscape and Urban Planning, vol. 105 (4), 434-444. https://www.sciencedirect.com/science/article/abs/pii/S0169204612000345.
- Freire, P. (2018). Pedagogy of the oppressed (50th anniversary ed.). Bloomsbury Academic.
- Fries, S., Cook, J., & Lynes, J. K. (2020). Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada. Social Marketing Quarterly, 26(4), 325-344. https://doi.org/10.1177/1524500420971170
- Jenkins, H., Purushotma, R., Weigel, M., Clinton, K. & Robison, A. J. (2009). Confronting the challenges of a participatory culture: Media education for the 21st century. The MIT Press. https://doi.org/10.7551/mitpress/8435.001.0001
- Jörissen, B. & Marotzki, W. (2009). Medienbildung. Eine Einführung. Theorie – Methoden – Analysen. Verlag Julius Klinkhardt, Bad Heilbrunn.
- Lampert, C. (2006). Aktive Medienarbeit. In: Medien von A bis Z. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-531-90261-6_5
- Leavis, F.R. & Thompson, D. (1977). Culture and Environment: The Training of Critical Awareness. Praeger Publishers Inc.
- McKenzie-Mohr, D. (2011). Fostering sustainable behavior: an introduction to community-based social marketing. New Society Publishers.
- Mateus, J.C. & Quiroz-Velasco, M.T. (2017). Educommunication: A Theoretical Approach of Studying Media in School Environments. Dialogos 14(26), 152-163.
- Minkler, M., & Wallerstein, N. (Eds.). (2008). Community-based participatory research for health: From process to outcomes. Jossey-Bass.
- Moran, T. (2025). Community vs. Traditional Marketing: The Engagement Battle of 2025. Retrieved October 2025 from https://popularpays.com/blog/community-marketing-vs-traditional-marketing
- InMedia Project. (2023). Participatory Media for an Inclusive Europe. Retrieved October 2025 from https://inmedia.ok-magdeburg.de/.
- Savescu, R.F. (2024). Developing a Community-Based Participatory Research Program. From Concept to Outcomes. Studies in Business and Economics, vol. 19(2), 199-214. https://doi.org/10.2478/sbe-2024-0033
- Yin, R.E. (2003). Case study research, design and methods. Thousand Oaks : CA: Sage.
- Zainuddin, N., & Gordon, R. (2020). Value creation and destruction in social marketing services: a review and research agenda, Journal of Social Marketing, 34(3), 347-361. https://doi.org/10.1108/JSM-01-2019-0046
- Zhu, Y., Shi, Q, Li, Q., Yin, Z. (2018). Decision-making governance for the Hong Kong-Zhuhai-Macao Bridge in China, Frontiers of Engineering Management, 5(1), 30-39, https://journal.hep.com.cn/fem/EN/10.15302/J-FEM-2018087
- Zwick, D., Bonsu, S. K. & Darmody, A. (2008). Putting ‘consumers’ to work: ‘Co-creation’ and new marketing govern-mentality. Journal of Consumer Culture, 8(2), 163-196. https://doi.org/10.1177/1469540508090089