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The Identification of Market Segments and the Selection of Target Markets in the Marketing of Petroleum Products Cover

The Identification of Market Segments and the Selection of Target Markets in the Marketing of Petroleum Products

The Scientific Bulletin of Electrical Engineering Faculty
Volume 22 (2022): Issue 1 (July 2022)
By: Liliana Doina Măgdoiu,  M.I. Gordan,  Helga Silaghi and  Veronica Simona Abrudan Caciora  
Open Access
|Oct 2022

Authors

Liliana Doina Măgdoiu

lili34ana@yahoo.com

Control Systems Engineering Department, University of Oradea, Oradea, Romania

M.I. Gordan

mgordan@uoradea.ro

Electrical Engineering Department, University of Oradea, Oradea, Romania

Helga Silaghi

hsilaghi@uoradea.ro

Control Systems Engineering Department, University of Oradea, Oradea, Romania

Veronica Simona Abrudan Caciora

veronicaabrudan@yahoo.com

Control Systems Engineering Department, University of Oradea, Oradea, Romania
DOI: https://doi.org/10.2478/sbeef-2022-0004 | Journal eISSN: 2286-2455 | Journal ISSN: 1843-6188
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Language: English
Page range: 1 - 6
Published on: Oct 17, 2022
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
identification of market segments,
consumer,
buyer,
target market for the marketing of petroleum products,
marketing,
niche market
Related subjects:
Engineering,
Electrical engineering,
Fundamentals of electrical engineering,
Bioengineering and biomedical engineering,
Biomedical electronics

© 2022 Liliana Doina Măgdoiu, M.I. Gordan, Helga Silaghi, Veronica Simona Abrudan Caciora, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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