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Applied Informatics in Marketing Segmentation Models for Oil Industry Cover

Applied Informatics in Marketing Segmentation Models for Oil Industry

The Scientific Bulletin of Electrical Engineering Faculty
Volume 25 (2025): Issue 1 (June 2025)
By: Liliana Doina Măgdoiu,  Helga Silaghi and  Simona Veronica Abrudan Caciora  
Open Access
|Jul 2025

Authors

Liliana Doina Măgdoiu

lili34ana@yahoo.com

Control Systems Engineering and Management Department, University of Oradea, Oradea, Romania

Helga Silaghi

hsilaghi@uoradea.ro

Control Systems Engineering and Management Department, University of Oradea, Oradea, Romania

Simona Veronica Abrudan Caciora

veronicaabrudan@yahoo.com

Control Systems Engineering and Management Department, University of Oradea, Oradea, Romania
DOI: https://doi.org/10.2478/sbeef-2025-0009 | Journal eISSN: 2286-2455 | Journal ISSN: 1843-6188
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Language: English
Page range: 54 - 59
Published on: Jul 6, 2025
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
business market segmentation,
petroleum product,
customer,
segmentation variables,
consumer,
buyer,
target market petroleum product marketing,
marketing
Related subjects:
Engineering,
Electrical engineering,
Fundamentals of electrical engineering,
Bioengineering and biomedical engineering,
Biomedical electronics

© 2025 Liliana Doina Măgdoiu, Helga Silaghi, Simona Veronica Abrudan Caciora, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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