Influence of Cybersecurity Measures on Consumer Trust and Loyalty in Digital Marketing in India
By: Sneha Ganeshram and Jevgenija Dehtjare
DOI: https://doi.org/10.2478/ssidt-2025-0003 | Journal eISSN: 3044-7143
Language: English
Page range: 25 - 35
Submitted on: Aug 26, 2025
|Accepted on: Nov 14, 2025
|Published on: Jan 12, 2026
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Sneha Ganeshram, Jevgenija Dehtjare, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.