Legal Prevention of Ambush Marketing – Case Study of UEFA Euro 2012 Cover

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Legal Prevention of Ambush Marketing – Case Study of UEFA Euro 2012

Physical Culture and Sport. Studies and Research

Volume 56 (2012): Issue 1 (December 2012)

By: Monika Piątkowska

Open Access

|Dec 2012

DOI: https://doi.org/10.2478/v10141-012-0024-1 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221

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Language: English

Page range: 41 - 50

Published on: Dec 29, 2012

Published by: Józef Piłsudski University of Physical Education in Warsaw

In partnership with: Paradigm Publishing Services

Publication frequency: Volume open

Keywords:

ambush marketing,

UEFA EURO 2012,

Related subjects:

Cultural studies,

General cultural studies,

Business and economics,

Business management,

Sports and recreation,

Physical education,

Sociology of sports

© 2012 Monika Piątkowska, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons License.

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