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Coordination of Communication Budget with Marketing Objectives in the Banking Sector Cover

Coordination of Communication Budget with Marketing Objectives in the Banking Sector

Valahian Journal of Economic Studies
Volume 14 (2023): Issue 2 (December 2023)
By: Miruna Ioana Manea and  Laura Marcu  
Open Access
|Jan 2024
Authors

Authors

Miruna Ioana Manea

mirunai.manea@gmail.com

Valahia University of Targoviste, Romania

Laura Marcu

Valahia University of Targoviste, Romania
DOI: https://doi.org/10.2478/vjes-2023-0017 | Journal eISSN: 2344-4924 | Journal ISSN: 2067-9440
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Language: English
Page range: 73 - 86
Published on: Jan 29, 2024
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
bank communication,
communication budget,
Romanian banks
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Financial reporting, group accounting, accounting and balancing,
Management, organization, corporate governance,
Business informatics,
Information and communications systems

© 2024 Miruna Ioana Manea, Laura Marcu, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 14 (2023): Issue 2 (December 2023)
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