
Figure 1
Data display matrix showing the relative frequency of themes by setting and district. Symbols indicate: – not noted in any transcripts; + noted in very few transcripts; ++ noted in significant number of transcripts; +++ noted in nearly all transcripts.

Figure 2
Integrated conceptual model of health behavior related to pharyngitis treatment. This figure was adapted from the integrated theoretical model proposed by Fishbein and Yzer [16], with themes from this study overlaid on the constructs in that model. Text in red denotes a barrier to the target behavior, use of FPHS for pharyngitis. Text in green denotes an enabler of the target behavior. Text in orange denotes a barrier that was only identified in some settings or districts. The text in blue shows how different types of health interventions could be designed to increase the chance of engaging in the target behavior. FPHS = formal public-sector healthcare services. TM = traditional medicine.
