A marketing approach to innovation in chronic care: new value for patients in Lombardian region
By: Luca Buccoliero, Marco Magri, Elena Bellio and Elisa Solinas
Authors
Luca Buccoliero
Bocconi University Department of Marketing and CERMES (Centre For Research on Marketing and Services), SDA Bocconi
Elena Bellio
Bocconi University Department of Marketing and CERMES (Centre For Research on Marketing and Services)
Elisa Solinas
Bocconi University Department of Marketing and CERMES (Centre For Research on Marketing and Services)
DOI: https://doi.org/10.5334/ijic.3132 | Journal eISSN: 1568-4156
Language: English
Published on: Jul 11, 2017
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
© 2017 Luca Buccoliero, Marco Magri, Elena Bellio, Elisa Solinas, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.