Predicting Product Preferences on Retailers’ Web Shops through Measurement of Gaze and Pupil Size Dynamics
By: Guus van Loon, Felix Hermsen and Marnix Naber
Authors
Experimental Psychology, Helmholtz Institute, Faculty of Social and Behavioral Sciences, Utrecht University, Room H0.25, Heidelberglaan 1, 3584CS Utrecht
DOI: https://doi.org/10.5334/joc.240 | Journal eISSN: 2514-4820
Language: English
Submitted on: Mar 24, 2022
Accepted on: Aug 23, 2022
Published on: Oct 4, 2022
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
© 2022 Guus van Loon, Felix Hermsen, Marnix Naber, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.