
Figure 1
Scheme for a typical trial sequence in the experiment.

Figure 2
Posterior distributions of the response time and accuracy data. Deviations from the 95% Credible Intervals are marked in red. The acronym HDI refers to the Highest Density Intervals of the posterior distributions.
Table 1
Mean response times (in ms) and error rates (in percentages) for words, visually similar pseudowords, and visually dissimilar pseudowords in the experiment.
| BRAND NAMES | COMMON WORDS | |||
|---|---|---|---|---|
| RESPONSE TIME | ERROR RATE | RESPONSE TIME | ERROR RATE | |
| Words | 662 | 5.5 | 652 | 4.1 |
| Visually Similar Pseudowords | 713 | 11.6 | 668 | 3.2 |
| Visually Dissimilar Pseudowords | 661 | 2.5 | 650 | 2.5 |
| Visual Similarity Effect | 52 | 9.1 | 18 | 0.7 |
