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Dissociating the Effects of Visual Similarity for Brand Names and Common Words Cover

Dissociating the Effects of Visual Similarity for Brand Names and Common Words

Open Access
|Aug 2024

Figures & Tables

Figure 1

Scheme for a typical trial sequence in the experiment.

Figure 2

Posterior distributions of the response time and accuracy data. Deviations from the 95% Credible Intervals are marked in red. The acronym HDI refers to the Highest Density Intervals of the posterior distributions.

Table 1

Mean response times (in ms) and error rates (in percentages) for words, visually similar pseudowords, and visually dissimilar pseudowords in the experiment.

BRAND NAMESCOMMON WORDS
RESPONSE TIMEERROR RATERESPONSE TIMEERROR RATE
Words6625.56524.1
Visually Similar Pseudowords71311.66683.2
Visually Dissimilar Pseudowords6612.56502.5
Visual Similarity Effect529.1180.7
DOI: https://doi.org/10.5334/joc.397 | Journal eISSN: 2514-4820
Language: English
Submitted on: May 13, 2024
Accepted on: Aug 20, 2024
Published on: Aug 28, 2024
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Francisco Rocabado, Melanie Labusch, Manuel Perea, Jon Andoni Duñabeitia, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.