Figure 1
Results of a small RGI from market research with 5 objects and 6 attributes.
Table 1
Results of content analysis of attributes showing the top 8 categories.
| No. | Topic/Category Name | Attribute Count | Sample attributes assigned to category |
|---|---|---|---|
| 1 | High quality – low quality | 30 | “reliable performance vs. makes a lot of trouble” “quality car vs. poor quality car” “produced to last long vs. frequent repairs” |
| 2 | Good safety features – low safety | 24 | “sets safety standards vs. no really safe car” “gives a feeling of protection vs. not feeling safe” |
| 3 | Good design – bad design | 18 | “aesthetic proportions vs. ugly” “modern design – old fashioned look” “looks special – ordinary design” |
| 4 | Good price – overpriced | 14 | “expensive – reasonably priced” “good value for money – little value for money” |
| 5 | Technically advanced vs. technically behind | 12 | “technically advanced vs. poor engineering” “highly advanced vs. low technology level” |
| 6 | Eco-friendliness vs. non-eco-friendly | 9 | “eco-friendly – not eco-friendly” “low fuel consumption vs. unacceptably high fuel consumption” |
| 7 | Conveys status vs. no status car | 7 | “high-status car – embarrassing to drive” “demonstrate personal value – nobody takes notice” |
| 8 | Sufficient space vs. too small | 7 | “spacious interior vs. feeling boxed in” “enough space for my needs vs. problems transporting things” |
Figure 2
Gridsampler GUI.
Figure 3
Lower part of panel 3 showing the simulation results.
Figure 4
Worst-case scenario.
Figure 5
The lower part of panel 3 with M = 1.