Umgang mit heterogenen Kundengruppen
Authors
Martina Flick Witzig
Institut für Verwaltungs-Management (IVM), ZHAW School of Management and Law, Bahnhofplatz 12, 8401 Winterthur, Schweiz
Barbara Stoelker Reithaar
Institut für Verwaltungs-Management (IVM), ZHAW School of Management and Law, Bahnhofplatz 12, 8401 Winterthur, Schweiz
Beda Schmidhauser
Institut für Verwaltungs-Management (IVM), ZHAW School of Management and Law, Bahnhofplatz 12, 8401 Winterthur, Schweiz
DOI: https://doi.org/10.5334/ssas.87 | Journal eISSN: 2632-9255
Language: English
Published on: Dec 31, 2015
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
© 2015 Martina Flick Witzig, Barbara Stoelker Reithaar, Beda Schmidhauser, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.