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The AI Marketing Playbook
The AI Marketing Playbook
Concepts • Methods • Applications
Publisher:
Mercury Learning and Information
By:
Mark Lamplugh
Paid access
|
Sep 2024
Product purchase options
E-Book
€40.50
Institutions
€149.00
Product purchase options
E-Book
€40.50
Institutions
€149.00
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PDF ISBN:
978-1-5015-2003-7
|
E-Pub ISBN:
978-1-5015-2004-4
|
Paperback ISBN:
978-1-5015-2289-5
|
DOI:
10.1515/9781501520037
Publisher:
Mercury Learning and Information
Copyright owner:
© 2024 Walter de Gruyter GmbH, Berlin/Boston
Publication date:
2024
Language:
English
Pages:
272
Keywords:
generative ai
,
ux
,
marketing automation
,
chatgpt
,
data analysis
,
personalized marketing
,
ai in marketing
,
predictive analytics
,
gemini
Related subjects:
Computer sciences
,
Artificial intelligence
,
Business and economics
,
Business management
,
Business management, other
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