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The Willingness of Generation Z to Financially Support CSR – A Central European Study Cover

The Willingness of Generation Z to Financially Support CSR – A Central European Study

Open Access
|Dec 2020

Figures & Tables

Openness to financially support CSR by students (all, male, female) studying in EN (110) and in CZ (69)

EN allEN maleEN femaleCZ allCZ maleCZ female

YES for slightly CSR business1044658542331
NO for slightly CSR business6331587
% of YES, i.e. openness95%94%95%78%74%82%
YES for strongly CSR business1044658582533
NO for strongly CSR business6331165
% of YES, i.e. openness95%94%95%84%81%88%

Reasons for and against the willingness to pay the CSR bonus to a CSR business

Encouragement (Reasons for the bonus)Discouragement (Reasons against the bonus)
1.Sustainability is needed and I want to help to make a change.Information Asymmetry – I do not easily obtain (electronically) reliable information about the CSR of the particular business.
2.COVID-19 and other crises call for action and I respond.I do not have resources for that.
3.Competition can go overboard and I want to influence it and make it fairer.CSR is a duty set by the state and the state should enforce it.
4.Personal integrity and Brand loyalty are important for me.CSR is a concern of businesses, not my concern.
5.Personal experience – eye-witness pro/against CSR behavior and its consequences.Sectorial differences – I am open to think about it only with respect to a few products.

How much on average would be the CSR bonus (%) paid by students (all, male, female) studying in EN (110) and in CZ (69)

EN allEN maleEN femaleCZ allCZ maleCZ female

Average bonus for slightly CSR business13%11%15%11%10%12%
Average bonus for strongly CSR business31%30%32%25%22%28%
DOI: https://doi.org/10.2478/danb-2020-0016 | Journal eISSN: 1804-8285 | Journal ISSN: 1804-6746
Language: English
Page range: 271 - 282
Published on: Dec 31, 2020
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2020 Radka MacGregor Pelikánová, Robert K. MacGregor, published by European Research University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.