Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention
By: Joanna Krywalski Santiago and Xiaolin Su
Authors
Universidade de Lisboa, ISEG – Lisbon School of Economics and Management, CSG/ADVANCE, Portugal
Xiaolin Su
Universidade de Lisboa, ISEG – Lisbon School of Economics and Management, Portugal
Language: English
Page range: 4 - 40
Submitted on: Mar 16, 2023
Accepted on: Jun 14, 2023
Published on: Jul 22, 2023
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Related subjects:
© 2023 Joanna Krywalski Santiago, Xiaolin Su, published by SAN University
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.