References
- Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. DOI: 10.1016/0749-5978(91)90020-T.
- Amaro, S., & Duarte, P. (2016, May). Modelling formative second order constructs in PLS. In European Conference on Research Methodology for Business and Management Studies (pp. 19–27). Kidmore: Academic Conferences International Limited.
- Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74–94.
- Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: an International Journal, 6(1), 128–148.
- Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350–362.
- Casaló, L. V., Flavián, C., & Guinalíu, M. (2011). Understanding the Intention to Follow the Advice Obtained in an Online Travel Community. Computers in Human Behavior, 27(2), 622–633. DOI: 10.1016/j.chb.2010.04.013.
- Chin, W. W. (1998). The Partial Least Squares Approach for Structural Equation Modeling. In Marcoulides, G. A. (Ed.), Modern Methods for Business Research (pp. 295–336). Mahwah, NJ: Lawrence Erlbaum.
- Chin, W. W. (2010). How to write up and report PLS analyses. In: Esposito, V. V., Chin, W. W., Henseler, J., & Wang, H. (Eds.), Handbook of Partial Least Squares: Concepts, Methods and Application (pp. 645–689). Germany: Springer.
- CNNIC (2021). 47th statistical report on China’s internet development status. Retrieved from http://www.gov.cn/xinwen/2021-02/03/content_5584518.htm.
- Davari, A., & Rezazadeh, A. (2013). Structural Equation Modeling with PLS Software (1st ed.). Iran: Jahade Daneshgahi. DOI: 10.13140/2.1.3280.1922.
- Davison, A. C., & Hinkley, D. V. (1997). Bootstrap methods and their application (No. 1). Cambridge: Cambridge University Press.
- Dijkstra, T. K., & Henseler, J. (2015). Consistent Partial Least Squares Path Modeling. Journal Dissertations, 39(2), 297–316. https://www.jstor.org/stable/26628355.
- Erkan, I., & Evans, Ch. (2016). The Influence of EWOM in Social Media on Consumers’ Purchase Intentions: An Extended Approach to Information Adoption. Computers in Human Behavior, 61, 47–55. DOI: 10.1016/j.chb.2016.03.003.
- Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research. Reading, MA: Addison-Wesley.
- Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388.
- Garson, G. D. (2016). Partial Least Squares: Regression and Structural Equation Models. North Carolina State University: Statistical Associates Blue Book Series.
- Gefen, D., Straub, D., & Boudreau, M.-C. (2008). Structural Equation Modeling and Regression: Guidelines for Research Practice. Journal of the Academy of Marketing Science, 4(4), 2–77. DOI: 10.17705/1CAIS.00407.
- Grace, P. I., & Ming, T. (2018). Antecedents of Consumer Attitude towards Blogger Recommendations and Its Impact on Purchase Intention. Communications of the Association for Information Systems, 4. DOI: 10.22452/ajba.vol11no1.10.
- Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26(2), 106–121. DOI: 10.1108/EBR-10-2013-0128.
- Hair, J. f., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated Guidelines on Which Method to Use. International Journal of Multivariate Data Analysis, 1(2), 107–123. DOI: 10.1504/IJMDA.2017.10008574.
- Henseler, J., Ringle, C. M., & Sarstedt, M. (2012). Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues. Business, 12(2), 106–121. DOI: 10.4337/9781781001042.00023.
- Henseler, J., Ringle M. Ch., & Sartsed, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43, 115–135. DOI: 10.1007/s11747-014-0403-8.
- Hsiao, K., Lin, J. C., Wang, X., Lu, H., & Yu, H. (2010). Antecedents and Consequences of Trust in Online Product Recommendations: An Empirical Study in Social Shopping. Online Information Review, 34(6), 935–953. DOI: 10.1108/14684521011099414.
- Hsu, C., Lin, J. C., & Chiang, H. (2013). The Effects of Blogger Recommendations on Customers’ Online Shopping Intentions. Internet Research, 23(1), 69–88. DOI: 10.1108/10662241311295782.
- Ing, G. P., & Ming, T. (2018). Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention. Asian Journal of Business and Accounting, 11(1), 293–323.
- Kang, J. (2021, May 30). Research on the Communication Strategy of Domestic Cosmetics Brand Dou Yin Short Video Advertisement. China Academic Journal Electronic Publishing House. https://cdmd.cnki.com.cn/Dissertation/CDMD-10421-1021613204.htm.
- Lee, E., Lee, S., & Yang, C. (2017, July 10). The Influences of Advertisement Attitude and Brand Attitude on Purchase Intention of Smartphone Advertising. Industrial Management & Data Systems, 117(6), 1011–1036. DOI: 10.1108/IMDS-06-2016-0229.
- Lee, H., & Ma, Y. J. (2012). Consumer Perceptions of Online Consumer Product and Service Reviews: Focusing on Information Processing Confidence and Susceptibility to Peer Influence. Journal of Research in Interactive Marketing, 6(2), 110–132. DOI: 10.1108/17505931211265426.
- Lee, W., Xiong, L., & Hu, C. (2012). The Effect of Facebook Users’ Arousal and Valence on Intention to Go to the Festival: Applying an Extension of the Technology Acceptance Model. International Journal of Hospitality Management, 31(3), 819–827. DOI: 10.1016/j.ijhm.2011.09.018.
- Li, Y., Liu, Z., Zhang, Y., Jiang, L., Cai, Y., Chen, X.,... & Liu, C. (2021). Investigation and probabilistic health risk assessment of trace elements in good sale lip cosmetics crawled by Python from Chinese e-commerce market. Journal of Hazardous Materials, 405, 124279.
- Lohtia, R., & Donthu, N., Guillory, M. (2013). The Impact of Advertising, Trustworthiness, and Valence on the Effectiveness of Blogs. International Journal Electronic Marketing and Retailing, 5(4), 317–339. DOI: 10.1504/IJEMR.2013.060264.
- Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–370.
- Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266.
- Man, Q., & Rahman, Md. J. (2019). The Impact of Cosmetics Industry Social Media Marketing on Brand Loyalty: Evidence from Chinese College Students. Academy of Marketing Studies Journal, 23(2), 1–15. https://ssrn.com/abstract=3610582.
- Monthly Report on the Economic Operation of China’s Retail Consumer Industry 2020/01-12.
- Park, D.-H., Lee, J., & Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125–148. DOI: 10.2753/JEC1086-4415110405.
- Qi, Y. (2021, May 30). Brand Building Path of Beauty Short Video Bloggers. China Academic Journal Electronic Publishing House. https://rounb.com/cdmd_/Dissertation/CDMD-10075-1021702134.htm.
- Qiu, Y. (2018, May 27). Analysis of the Influence of Web Celebrity on the Purchase of Make-up Products for the Post-90s Women. China Academic Journal Electronic Publishing House. https://cdmd.cnki.com.cn/Dissertation/CDMD-10361-1018183048.htm.
- Qiu, J. (2019). Three phases in the development of China’s network society. In Graham, M., & Dutton, W. H. (Eds.), Society and the Internet (pp. 341–356). Oxford: Oxford University Press.
- Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management, 43(3), 276–292. DOI: 0.1108/IJRDM-02-2014-0024.
- Shareef, M. A., Mukerji, B., Dwivedi, Y. K., & Rana, N. P. (2019). Examining the Influence of Online Reviews on Consumers’ Decision-Making: A Heuristic–Systematic Model. Advances in Economics, Business and Management Research, 11(4), 58–69. DOI: 10.2753/JEC1086-4415110405.
- Sokolova, K., & Kefi, H. (2019). Instagram and YouTube Bloggers Promote It, Why Should I Buy? How Credibility and Parasocial Interaction Influence Purchase Intentions. Journal of Retailing and Consumer Services, 53, 101742. DOI: 10.1016/j.jretconser.2019.01.011.
- Sparks, B. A., Perkins, H. E., & Buckley, R. (2009). Online Travel Reviews as Persuasive Communication: The Effects of Content Type, Source, and Certification Logos on Consumer Behavior. Tourism Management, 39, 1–9.
- Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66.
- Wang, S. M., & Chuan-Chuan Lin, J. (2011). The effect of social influence on bloggers’ usage intention. Online Information Review, 35(1), 50–65.
- Wang, S., & Liu, J. C. (2015). The Effect of Social Influence on Bloggers’ Usage Intention. Online Information Review, 35(1), 50–65. DOI: 10.1108/14684521111113588.
- Wang, Z., Liu, H., Liu, W., & Wang, S. (2020). Understanding the power of opinion leaders’ influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo. Computers in Human Behavior, 109, 106354.
- Wu, K. W., Huang, S. Y., Yen, D. C., & Popova, I. (2012). The effect of online privacy policy on consumer privacy concern and trust. Computers in Human Behavior, 28(3), 889–897.
- Wu, W., & Lee, Y. (2016). The Effect of Blog Trustworthiness, Product Attitude, And Blog Involvement On Purchase Intention. International Journal of Management & Information Systems, 16(3), 265–276. DOI: 10.19030/ijmis.v16i3.7079.
- Xiang, J. (2014). Research on Teaching Methods for Communication Engineering Students in Colleges. Open Journal of Social Sciences, 2(1), 9–12. DOI: 10.4236/jss.2014.25003.
- Xin, F. (2020). Online Internet Influencers: Reshaping the Digital Business in Cosmetics Industry in China. Advances in Economics, Business and Management Research, 155, 106–110. DOI: 10.2991/aebmr.k.201128.021.
- Yu, M. (2021, May 15). Research on Marketing Communication Strategy of Beauty Cosmetics Opinion Leaders in Dou Yin Platform. China Academic Journal Electronic Publishing House. https://cdmd.cnki.com.cn/Dissertation/CDMD-10140-1021047691.htm.
- Zhang, K. Z. K., Zhao, S. J., Cheung, C. M. K., & Lee, M. K. O. (2014). Examining the Influence of Online Reviews on Consumers’ Decision-Making: A Heuristic – Systematic Model. Decision Support Systems, 67, 78–89. DOI: 10.1016/j.dss.2014.08.005.
- Zhang, N. (2020a). Like or comment?: explore how beauty brands use Instagram to promote user engagement. Retrieved from https://cardinalscholar.bsu.edu/items/c3045353-5733-4e83-9a3b-c202db198878.
- Zhang, X. (2020b). Analysis of Brand Marketing Strategy in the Age of Self-Media – Take Beauty and Makeup Products as an Example. Brand Marketing, 04(2), 23–24. DOI: 10.19373/j.cnki.14-1384/f.2020.04.009.
- Zhou, S., Blazquez, M., McCormick, H., & Barnes, L. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134, 122–142.