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Le Marché Roumain De La Publicité Digitale: Entre Opportunités Et Inefficacités Cover

Le Marché Roumain De La Publicité Digitale: Entre Opportunités Et Inefficacités

SAECULUM
Volume 59 (2025): Issue 1 (July 2025)
By: Andrei Ungureanu,  Lucian Belaşcu and  Lucia Mariana Frăticiu  
Open Access
|Jul 2025

Authors

Andrei Ungureanu

andrei.ungureanu@ulbsibiu.ro

Ecole doctorale de l’Université Lucian Blaga de Sibiu, Roumanie

Lucian Belaşcu

lucian.belascu@ulbsibiu.ro

Université Lucian Blaga de Sibu, Roumanie

Lucia Mariana Frăticiu

lucia.fraticiu@ulbsibiu.ro

Université Lucian Blaga de Sibu, Roumanie
DOI: https://doi.org/10.2478/saec-2025-0003 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 35 - 50
Published on: Jul 28, 2025
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
online marketing,
digital marketing,
programmatic marketing,
microeconomics,
digital advertising market,
economics of advertising,
economics of online advertising;
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2025 Andrei Ungureanu, Lucian Belaşcu, Lucia Mariana Frăticiu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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