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Le Marché Roumain De La Publicité Digitale: Entre Opportunités Et Inefficacités

Volume 59 (2025): Issue 1 (July 2025)

By: Andrei Ungureanu , Lucian Belaşcu and Lucia Mariana Frăticiu

Open Access

|Jul 2025

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DOI: https://doi.org/10.2478/saec-2025-0003 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245

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Language: English, Romanian, German, French

Page range: 35 - 50

Published on: Jul 28, 2025

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

online marketing,

digital marketing,

programmatic marketing,

microeconomics,

digital advertising market,

economics of advertising,

economics of online advertising;

Related subjects:

Social sciences,

Communication science,

Health communication,

Cultural studies,

Cultural theory,

Literary studies,

Literary studies, general,

Philosophy, other

© 2025 Andrei Ungureanu, Lucian Belaşcu, Lucia Mariana Frăticiu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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