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Why Do Shoppers Prefer M-Commerce? Discovering Key Drivers Based on a SEM–ANN Approach Cover

Why Do Shoppers Prefer M-Commerce? Discovering Key Drivers Based on a SEM–ANN Approach

Studies in Business and Economics
Volume 20 (2025): Issue 3 (December 2025)
By: Simona Vinerean,  Carolina Țîmbalari and  Alin Opreana  
Open Access
|Jan 2026
Authors

Authors

Simona Vinerean

Lucian Blaga University of Sibiu, Romania

Carolina Țîmbalari

Lucian Blaga University of Sibiu, Romania

Alin Opreana

Lucian Blaga University of Sibiu, Romania
DOI: https://doi.org/10.2478/sbe-2025-0057 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 322 - 344
Published on: Jan 18, 2026
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
technology acceptance model, mobile commerce, artificial neural network, behavioral intention, SEM
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2026 Simona Vinerean, Carolina Țîmbalari, Alin Opreana, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 20 (2025): Issue 3 (December 2025)
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