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Why Do Shoppers Prefer M-Commerce? Discovering Key Drivers Based on a SEM–ANN Approach Cover

Why Do Shoppers Prefer M-Commerce? Discovering Key Drivers Based on a SEM–ANN Approach

Open Access
|Jan 2026

Authors

Simona Vinerean

Lucian Blaga University of Sibiu, Romania

Carolina Țîmbalari

Lucian Blaga University of Sibiu, Romania

Alin Opreana

Lucian Blaga University of Sibiu, Romania
DOI: https://doi.org/10.2478/sbe-2025-0057 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 322 - 344
Published on: Jan 18, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2026 Simona Vinerean, Carolina Țîmbalari, Alin Opreana, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.